Social Media Analytics
I’m going to make a huge assumption here, you haven’t looked at your social media analytics for months.
One of the key things you want to see after putting a lot of time and effort in to your social media, is RESULTS. You might want more people visiting your website – more people having a conversation with you – more people recognising your brand or maybe you simply want to see a return on your investment; that’s what business is about isn’t it? Well, you should be looking at your social media analytics then.
Although social media platforms can be a fun place to hang out and talk, for business, it’s all about getting results. But how can you tell if you’re getting the most from your social media? Well, in plain and simple terms, you can measure it.
Both Facebook & Twitter have their own internal social media analytics. On Facebook, they’re referred to as “Insights”. Twitter goes with the direct approach and calls them “Analytics”.
How often (if at all) have you looked at the effect your efforts have had on social media?
Initially, I bet you looked fairly regularly, right? Then, when your concentration shifted to creating better content to put on social media, you stopped looking as much, didn’t you? And now, I’d hazard a guess that you haven’t looked at those analytics, for quite some time. Don’t worry, you’re not alone – this is very common.
It’s not good though. It is absolutely VITAL that you keep an eye on how well that content you’ve spent a lot of time and possibly money creating, is doing. But, it’s not very exciting is it?
Pouring over your analytics and trying to make sense of them can be a long and laborious task. Spreadsheets and Graphs all over the place, but what is it really telling us in human terms? HOW WELL IS MY CONTENT WORKING?
I’m a NERD
Yep, self-confessed and proud. I love facts and figures, I was the kid that read the “Guinness Book of World Records” from cover-to-cover. Reading fiction never really interested me because it wasn’t about the truth most of the time.
It’s this interest in facts and figures and human behaviour that makes me the perfect person to look at your social media analytics, interpret what is going on with them and then report those results to you, in a format you’ll understand.
When working with traditional media, we are used to setting up and running a campaign. After it is finished, we go back, carry out a review and see if it worked. If that particular campaign was a complete flop, you’ll never know until it is too late. The beauty about social media is we can tell how well it is working, in real time.
The creative process for traditional and digital marketing is the same; the major difference is, digital can pivot and change the campaign once we’ve had an initial look at how your audience is reacting to it. The beauty of this method, is tweaking the output so the audience loves what you’re saying.
So, I have a solution to all of your analytical woes which I think you’re gonna like. Let me do it for you! I will take care of your social media analytics… simple really isn’t it? OK, but seriously, if you don’t see the value in measuring the effect your efforts are having, then this isn’t for you. However, if looking at analytical reports also isn’t for you, but you see the benefit in it, then talk to me.
How Much is it?
Initially, there is a set up cost of £69.00 to start your social media analytics. After that, the Monthly analytical reports are £199.00 each month. For that, you’ll get…
For the first three people that get in touch and take me up on this offer, I will give you 50% off and there will be no set-up costs either!
What will I get?
A full and comprehensive monthly report (for Facebook & Twitter*)
Measuring how well your content performed
Recommendations of the type of content you should continue with
Demographics: i.e. who is responding, how frequently and at what times of the day
This is a comprehensive report, which will be issued within the first week of each month, in a language you understand and with a clear list of recommendations and facts and figures to back up my analysis.