I prioritised anything rather than the difficult stuff.
Stop lying to yourself
All along, I knew I was only cheating myself; and if you’re honest, so do you! We justify these excuses to ourselves time and time again and because of this, we actually begin to believe they’re true. But I encourage you to shake yourself from that dense fog, answer those questions that you ask yourself honestly, and be bold.
Starting a business
When you take those first steps towards working for yourself, you’ll have to find the courage to push on and make things work because if you don’t, no one is going to simply hand over that regular paycheque anymore. However, no longer will you being doing what someone else wants you to do. You’ll be doing what YOU want to do and at the same time, earning a living from it.
Be smart about your choices – if you think you have a service or a product that solves someone else’s issue or problem, then you have a potential business. If you open an ice bar in Antarctica, it ain’t gonna work. Do your research. Get a little side hustle going on, test out your concept and when you prove that it’s a viable business, GO FOR IT!
If you only ever ‘think’ or ‘dream’ about starting a business but never actually make any progress, you’ll never know what could have been. Don’t go to your grave thinking “what if?”, go to the grave knowing that you gave it your all, 100%, never giving up on that dream that you worked damn hard to turn in to a reality. As Nike and Shia LeBEouf say… JUST DO IT! OK, Shia is a little over the top in that video, but the sentiment is 100%, bang on.
My own Failure
I started working for myself in December of 2014. I am a social media consultant for want of a better term. I also have a background in broadcasting and have held a regular radio show on various different radio stations for the last 15 years.
At the beginning of this year though (2016 if you’re reading this in the future), I lost my regular radio show on Heart Southwest. Basically, they found someone better to replace me. That’s business. No matter how tough it felt to me or possibly even unfair at the time, the decision was taken out of my hands.
It’s just a set-back
At the time, it was a massive set-back, a real kick-in-the-teeth for me. I didn’t want to stop working on the radio and maybe more significantly, it was a big loss of earnings too. I had failed – So, what did I do about that? I turned that failure in to an…
It’s an opportunity to spend more time on my ‘core business’, which of course is social media. I loved being on the radio, it is one of the best jobs in the world, but maybe I’m just not good enough – (“wow, that was quite an admission!”)
For my whole career, I have pretty much always worked on a Saturday. So why break the habit of a lifetime? My wife soon realised that she’s gotten use to me not being around on Saturdays, and in the few weeks we’ve spent together since the turn of the year, all I have managed to do is get under her feet. So, from now on I will use my Saturdays as the perfect opportunity to work “on my business” and not, in it!
This is part 1 of what I think is going to turn in to a 3-part blog (possibly 4!). This article was originally a 1300-word story which I wrote in no time at all; it flowed from my fingertips like water from a tap. I soon realised that it was jumping around a lot so I’m going to break it down in to digestible chunks which I truly hope you find valuable.
I learn lessons about myself and my business every day. I want to share those leasson along the way in the hope that it will inspire someone else to take that step, make that change in their life and GO FOR IT!