Understanding your Social Media Audience – “In a Nutshell”.
The guys at Bitpod have been running an excellent YouTube channel for the last couple of years called “In a Nutshell”. It’s a channel that is dedicated to sharing concise advice from business experts. It covers a wide range of topics but focuses on delivering easy to digest information using a simple but powerful video format. I was asked to record one of these a couple of years ago but was unavailable at the time. Recently, Alex (the MD of Bitpod) approached me again and asked if I would be willing to tackle the subject of “understanding your social media audience”. I jumped at the chance.
The channel contains around 60 videos which cover a wide range of business issues, tackled by experts in their field. It was an honour to be asked by Bitpod to play my small part and to experience what it feels like to be placed in front of the camera and not just sat behind a microphone as usual. As you can see, there’s a reason I normally stay planted behind the microphone; the phrase “face for radio” springs to mind.